Customer expectations are rising remorselessly, and will no doubt continue to rise for the foreseeable future.

Wherever you may be on the staff effectiveness graph today, if you skills train in the traditional way - each manager, sales or support person getting just one programme of training a year, it is unlikely you will achieve your objective of exceeding your customer expectations.

Because, even if you select the RIGHT skills training course, the effectiveness of the training will wear off quite quickly, your people finishing the year almost back where they started.

John Fenton Training Master Classes are designed to resolve this problem. They are all just ONE-DAY duration. There are no hotel, accommodation, evening meals or bar costs. You can send your people three or four times a year for the same training budget as sending them on one residential course ONCE a year, so the beneficial effect of the training continues each new Master Class boosting the effects of the one before.

Although Master Classes can be attended independently of each other, they also integrate to form a structured training programme that can be delivered at a pace suited to the requirements of your people and your training budget.